TAGGIES RENAMES CHARITY PROGRAM TO TAGS OF LOVE™

Commits Annual Donation of Taggies Products to
Children’s Hospital Boston

Spencer, MA, — In an effort to bring comfort to children everywhere, Taggies, Inc., multiple award-winning creator of children’s products developed by two moms featuring patented, multi-textured, looped satin tags, is renaming its charity program to reflect and highlight the nurturing properties inherent to the brand. Formerly known as Random Acts of Kindness, Taggies’ charitable giving program, now recognized as “Tags of Love ™”, has chosen to dedicate its charitable resources to Children’s Hospital Boston.

In a joint statement, Taggies co-founders Danielle Ayotte and Julie Dix stated: “We chose Children’s Hospital Boston because of its commitment to excellence and world-class reputation for pediatric care and research. Our goal is to help children when they are most vulnerable by offering them a security object that will not only comfort them, but assist them developmentally as well.”

Taggies are designed to enhance a child’s growth and sense of security by providing tactile and visually stimulating features that both entertain and soothe. Taggies’ principle feature is based on the idea that babies and kids love to rub satin edges, clothing labels and tags. Mothers have discovered that the tactile experience not only provides entertainment, but also helps comfort and reassure their little ones during transition and/or disruption to everyday routine/schedule.

“Children’s Hospital’s Child Life Department is elated to be able to offer Taggies products to our patients,” said LaKeisha Ruley, Child Life Specialist at Children’s Hospital Boston. “Taggies products are greatly needed, and will help stimulate and promote development in our patients.”

About TAGGIES™:
In 1999, moms Julie Dix and Danielle Ayotte co-founded Taggies, Inc. and were producing and packing their exclusive patented blankets out of their basements and garages. Today, the TAGGIES™ licensed and core product lines includes small and large blankets, plush items, activity toys, soft balls, rattles, baby booties, crib sets, interactive baby apparel, and books and are sold at more than 4,500 independent specialty shops and premium department stores nationwide and in Canada, Europe, Australia, New Zealand and through more than a dozen catalogs, including  RedEnvelope and The Right Start.

Taggies’ licensing partners include Scholastic Corp., Mary Meyer, International Playthings, Inc. and Rashti & Rashti. All Taggies products are completely safety tested and meet or exceed all applicable safety standards as set forth by the regulatory bodies of the aforementioned territories.

About Children’s Hospital Boston:
Children’s Hospital Boston, an internationally renowned center for medical research and treatment, is one of the only pediatric hospitals nationwide that focuses on pairing world-class research with clinical resources to develop top therapies to treat and cure children. Many of the hospital’s scientific advancements have far-reaching implications for treating adults, too – they target diseases including prostate and breast cancer, macular degeneration, and Alzheimer’s.

For more information about Taggies, Inc.
or to schedule an interview with Julie Dix and Danielle Ayotte,
please contact Liane Ramirez
at Goodman Media International
212-576-2700 ext. 249
Lramirez@goodmanmedia.com.

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