TAGGIES™ WINS AGAIN!
TWO 2005 “Dr. Toy’s Best Smart Play/Smart Toy Product” Awards!
Have you ever noticed how babies are often more interested in
the tag on the blanket than the actual blanket? Two enterprising
moms did, and then created a product line that babies love.” – ePregnancy
Magazine
Acclaimed children’s product manufacturer Taggies, Inc.
has been named a double winner in the prestigious “Dr. Toy’s
Smart Play/Smart Toys Product Awards Program 2005.” The Spencer,
Massachusetts company was honored for two gift sets: “Snuggle
Time with Sweet Dreams & Goodnight Star™” and “Special
Time with I Love You & Sweet Heart Taggies.” The two
Dr. Toy Awards are the most recent in a string of honors for Taggies,
which has also won four iParenting Media Awards and two Parent
to Parent Adding Wisdom Awards for its innovative products.
The winning Taggies gift sets combine the popular Taggies books
with soft musical toys. Snuggle Time features “My First Taggies
Book: Sweet Dreams” partnered with an embroidered, musical “Goodnight
Star™” plush toy, while Special Time includes “My
First Taggies Book: I Love You” and a plush, musical “Sweet
Heart Taggie” toy. All gift set items are edged with the
Taggies “tags” that babies and children love to rub.
Dr. Toy’s Smart Play/Smart Toys Products Awards Program
2005 was developed by noted child development authority Stevanne
Auerbach, Ph.D. (a.k.a. Dr. Toy) as a service to consumers who
desire to purchase safe, affordable, educationally-oriented, and
stimulating toys and products for children. Dr. Toy’s Smart
Play/Smart Toys award-winners were carefully chosen from among
hundreds of products that Dr. Toy has reviewed, using extensive
criteria developed during more than 35 years of experience evaluating,
writing and speaking about toys and children’s products.
The winning products are affordable, well designed, and reflect
the wide range of children’s interests. They meet Dr. Toy’s
high standards and offer the child something “extra” for
optimal learning, play, and fun.
"Children learn best through play,” says Dr. Toy, Director
of the Institute for Childhood Resources, founded in San Francisco
in 1975, “and these ‘Smart Toys and Smart Products’ encourage
children to maximize their potentials and to make the most of ‘Smart
Play.”
Taggies came into being just over five years ago when new mom
and early-childhood educator Julie Dix observed that her baby was
more interested in the tags on toys and blankets than the items
themselves. She then teamed up with fellow mom Danielle Ayotte
to create colorful fleece blankets edged all around with small,
satiny tags. The company’s patented product line has expanded
in the past five years to include infant booties, plush toys, travel
toys, pillows, books (created with Scholastic, Inc.) and several
sizes of blankets, all brightly colored and adorned with plenty
of the small, smooth tags that soothe little ones like nothing
else.
Taggies products are sold at more than 4,000 independent specialty
shops in the United States, Canada, England and Ireland, and through
more than a dozen catalogs, including RedEnvelope and Lillian Vernon. “My
First Taggies Book: Sweet Dreams” and “My First Taggies
Book: I Love You” are sold at Wal-Mart, Target, Borders,
Barnes & Noble and other mass marketers. Taggies products may
also be ordered online at www.taggies.com and by phone at 1-877-4-TAGGIE.
For more information about TAGGIES, please contact:
Elizabeth Waldman Frazier
WALDMANIA! Public Relations
Telephone: (415) 334-2787
waldmania@comcast.net |
