TAGGIES™ BRANCHES OUT WITH BABIES “R” US

Founding Taggies’ Moms Determined to Bring Comfort to Babies Everywhere

SPENCER, MA, —Taggies, Inc., the award-winning line of children’s products featuring multi-textured, looped satin tags, announced today that Babies “R” Us will roll out Taggies branded specialty displays in approximately 230 stores nationwide this fall. The Taggies stand-alone displays will include a combination of best-selling and new Taggies items. Select items are also available online at www.Babiesrus.com.

“We are thrilled to be working with Babies “R” Us, as we share the same principle of offering parents the very best quality in baby products,” said Danielle Ayotte, Co-founder, Taggies. “The Taggies branded specialty displays will allow us to reach even more parents and make them aware of what their babies already know: babies are fascinated by and love to play with tags.”

Designed and developed by Julie Dix, an early childhood educator and mother of three, Taggies, with their assorted, colorful copyrighted ribbons, promote and enhance infant and young children’s visual and fine motor development. Taggies products strive to enhance a child’s growth and sense of security by offering tactile, visual and developmentally stimulating items that soothe and comfort.

“Expanding into Babies “R” Us stores nationwide and on www.Babiesrus.com is an exciting key step for Taggies,” added Dix, creator and Co-founder, Taggies. “They are an ideal partner for our ever-growing brand and this is a great opportunity to offer Taggies consumers more of what they have come to know and love.”

The Babies “R” Us specialty presentation will feature the following Taggies core and licensed product:

Toss the TAGGIES™ Ball – (Taggies)
Take-A-Long TAGGIES™ – (Taggies)
TAGGIES™ Lion Plush – (Mary Meyer)
TAGGIES™ Giraffe-Plush – (Mary Meyer)
Little TAGGIES™ “Let’s Go” Blanket – (Taggies)
Big TAGGIES™ “Let’s Go” Blanket – (Taggies)
Little TAGGIES™ “Hugs” Blanket – (Taggies)
Big TAGGIES™ “Hugs” Blanket – (Taggies)
Little TAGGIES™ “Bouquet” Blanket – (Taggies)
Big TAGGIES™ “Bouquet” Blanket – (Taggies)
Little TAGGIES™ “ABC” Blanket – (Taggies)
Big TAGGIES™ “ABC” Blanket – (Taggies)
TAGGIES™ Sleep n’ Play Apparel - Lion Applique – (Rashti & Rashti)
TAGGIES™ Sleep n’ Play Apparel - Frog Applique – (Rashti & Rashti)
TAGGIES™ Sleep n’ Play Apparel - Giraffe Applique – (Rashti & Rashti)

“We are excited to bring Taggies into our family of trusted and loved brands,” said Janet Taake, Senior Vice President, General Merchandise Manager, Babies “R” Us. “We take great pride in offering our customers quality products that resonate with parents, babies and children alike.”

About TAGGIES™
In 1999, moms Julie Dix and Danielle Ayotte co-founded Taggies, Inc. and were producing and packing blankets out of their basements and garages. Today, the patented TAGGIES™ licensed and core product lines includes small and large blankets, plush items, activity toys, soft balls, rattles, baby booties, crib sets, interactive baby apparel, and books and are sold at more than 4,500 independent specialty shops and premium department stores nationwide and in Canada, the U.K., Ireland, Australia, New Zealand, Belgium, The Netherlands, and Luxembourg and through more than a dozen catalogs, including RedEnvelope and The Right Start.

Taggies’ licensing partners include Scholastic Corp., Mary Meyer, International Playthings, Inc. and Rashti & Rashti. All Taggies products are completely safety tested and meet or exceed all applicable safety standards as set forth by the regulatory bodies of the aforementioned countries. Taggies products may also be ordered online at www.taggies.com and by phone at 1-877-4-TAGGIE.

For more information about Taggies, Inc.
or to schedule an interview with Julie Dix and Danielle Ayotte,
please contact Liane Ramirez
at Goodman Media International
212-576-2700 ext. 249
Lramirez@goodmanmedia.com.

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