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May 20, 2005
Percentage of sales will go to The Diana, Princess of
Wales Memorial Fund …
Limited Edition Princess TAGGIES™ Evokes Memories
Of Diana, Princess Of Wales
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| Lucy McCredie, Head of Licensing
and Commercial Activities at the The Diana, Princess of
Wales Memorial Fund , visits with Julie at the Atlanta
Gift Show this past July. |
SPENCER, Mass. (May 20) – Soft as a mother’s kiss
and white as the storied cliffs of Dover, the loveliest baby gift
yet is a pristine cotton-and-fleece keepsake created to delight
a little one while helping others less fortunate.
The Limited Edition Princess Taggie® is licensed by The Diana,
Princess of Wales Memorial Fund, which will receive four percent
of revenues from sales of the Princess Taggie to further its international
programs of assistance to some of the world’s most disadvantaged..
The Princess Taggie is the most tactile Taggie yet: an exquisite
baby blanket trimmed around its edges with the satin tags babies
love to rub, its surface embellished with matelasse to create a
smoothly patterned texture. Available only in purest white cotton
with tags of smooth satin, this very special Taggie makes a treasured
newborn, baptism or naming-ceremony gift, and one certain to delight
collectors as well as all those who fondly remember the late and
beloved Diana, Princess of Wales, in whose memory it was created.
“Julie and I are so touched to be able to join this effort
to help children everywhere,” said Danielle Ayotte, founder
with Julie Dix of Taggies, Inc. “As mothers who believe in
giving back, Julie and I are always looking for ways we can use
our business to benefit children. Diana herself set such a wonderful
example of helping children in need, and Julie and I are very happy
to emulate that example.”
Measuring 19 inches by 19 inches, the Princess Taggie is a completely
safe interactive gift appropriate for all children. It is shipped
packaged for gift giving and may be ordered direct from www.taggies.com.
Taggies, Inc. is currently the only manufacturer of children’s
and baby products to be licensed by The Diana, Princess of Wales
Memorial Fund in the United States. In support of The Fund, Taggies
will offer the Limited
Edition Princess Taggie blanket on its website
while supplies last, with four percent of revenues directly donated
to The Diana, Princess of Wales Memorial Fund, whose charitable
work helps others around the world.
All Taggies products meet or exceed all voluntary standards and
mandatory regulations set by the Consumer Product Safety Commission
and American Society for Testing and Materials for children's blankets
and toys, in addition to meeting Canadian and European standards.
The
patented Taggies product line includes small and large fleece blankets,
plush toys, travel toys, pillows, baby booties, wrist rattles,
crib sets and the soft-cover Scholastic books "My
First Taggies® Book: Sweet Dreams" and “My First
Taggies® Book: I Love You.” “My First Taggies® Book:
Princess” will be released in November 2005. The company’s
Random Acts of Kindness program brings Taggies blankets to ill
or impoverished children globally. Taggies products are sold at more than 4,000 independent specialty
shops throughout the United States, Canada, Great Britain and Ireland,
and through more than a dozen catalogs, including Red Envelope and
Lillian Vernon. Both Scholastic Taggies Books are sold at Wal-Mart,
Target, Toys R Us, Borders, Barnes & Noble and other mass marketers.
Taggies products may be ordered online at www.taggies.com and by
phone at 1-877-4-TAGGIE. For further information about The Diana,
Princess of Wales Memorial Fund visit www.theworkcontinues.org.
For more information about TAGGIES, or to schedule an interview with Julie Dix and Danielle Ayotte, please contact Elizabeth Waldman Frazier at WALDMANIA! 415.334.2787 or waldmania@comcast.net.waldmania@comcast.net
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