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October 28 , 2004
Taggies, Inc. Named Double ‘Adding Wisdom
Award’-Winner!
First Two Baby Products Ever To Win This
Prestigious Award
“It’s hard to say which
is better – the super-soft material of a Taggies® blanket
or the comforting textures of the many brightly colored loops
of ribbon around its edges (the ‘tags’).”
– L.A. Daily
News
Acclaimed children’s product manufacturer Taggies,
Inc. has been named a double winner in the prestigious Parent
to Parent Adding Wisdom Awards 2004 competition. The
Spencer, Massachusetts company’s Little Taggie® and
Pillow Taggie® are the first two baby products ever to receive
this distinguished award.
Created by internationally syndicated parenting/family columnist
Jodie Lynn, the Parentto Parent Adding
Wisdom Award honors products of outstanding quality that
support family values. Competition for the award is rigorous. In
order to fit the guidelines, a product or website must be safe,
fun, educational and family-friendly.
TAGGIES™ came into being five
years ago when new mom and early-childhood educator Julie
Dix observed
that her baby was more interested in the tags on toys and blankets
than the items themselves. She then teamed up with
fellow mom Danielle Ayotte to create colorful
fleece blankets edged all around with small, satiny tags. The
company’s award-winning, patented product line has expanded
in the past five years to include plush toys, travel toys, pillows,
books (created with Scholastic, Inc.) and several sizes of blankets,
all brightly colored and adorned with plenty of the small, smooth
tags that soothe little ones like nothing else.
The Adding Wisdom Award committees are comprised
of experts from across the United States: parents, teachers, librarians,
pediatricians, psychologists, media critics, child care facility
personnel and directors, and other professionals who are involved
with children on a daily basis. These committees look for products
that entertain and teach, inspiring imagination and creativity.
Additionally, the committees are interested in how products help
children grow ethically, socially, intellectually, emotionally
and physically. After the committees approve products, the items
are then given to Family Testers – real families – for
testing and evaluation before final decisions are reached.
Taggies products are sold at more
than 4,000 independent specialty shops in the United States, Canada,
England and Ireland, and through more than a dozen catalogs, including
RedEnvelope and Lillian Vernon. “My First Taggies® Book:
Sweet Dreams” and “My First Taggies® Book: I Love
You” are sold at Wal-Mart, Target, Borders, Barnes & Noble
and other mass marketers. Taggies products may also be ordered
online at www.taggies.com and by phone at 1-877-4-TAGGIE.
For more information about TAGGIES, please
contact:
Elizabeth
Waldman Frazier
WALDMANIA! Public Relations
Telephone: (415) 334-2787
waldmania@comcast.net
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