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March 20, 2006
TAGGIES™ WINS OPPENHEIM TOY PORTFOLIO GOLD
SEAL AWARD!
“Have you ever noticed how babies
are often more interested in the tag on the blanket than the
actual blanket? Two enterprising moms did, and then created
a product line that babies love.”
– ePregnancy
Magazine
Acclaimed children’s product manufacturer Taggies,
Inc. has been honored with the prestigious Oppenheim
Toy Portfolio Gold Seal Award for its Toss the
TAGGIE® ball. Toss the TAGGIE® was
also recently honored with an iParenting Media Award.
A “new twist” on the classic soft, textured ball for
infants and toddlers, Toss the TAGGIE® is
a soft, textured, 8” diameter chime ball adorned with loads
of multi-colored, multi-textured tags that babies and children
love to rub.
The Oppenheim Toy Portfolio was founded in 1989
and remains the only independent review of children's media. The
New York based company publishes an annual guide rating the best
children's toys, books, dvds and music. The organization's
ratings also appear on their website,
www.toyportfolio.com. The Oppenheim Toy Portfolio was
co-founded by award-winning author and child development expert,
Joanne Oppenheim and her daughter Stephanie Oppenheim, a child-development
expert and former corporate attorney. Joanne and Stephanie are
contributors to NBC's Today Show.
Taggies came into being six years ago when new
mom and early-childhood educator Julie Dix observed
that her baby often seemed more interested in the tags on toys
and blankets than the items themselves. She then teamed up
with fellow mom Danielle Ayotte to create colorful
fleece blankets edged all around with small, satiny tags. The company’s
award-winning, patented product line has expanded in the past six
years to include, in addition to Toss the TAGGIE®, small
and large blankets, plush items, rattles, baby booties, crib sets
and soft-cover books (created with Scholastic, Inc.), all brightly
colored and adorned with plenty of the small, smooth tags that
soothe little ones like nothing else.
Taggies products are sold at more than 4,500
independent specialty shops in the United States, Canada, the United
Kingdom, Ireland, Australia, and New Zealand, and through more
than a dozen catalogs, including RedEnvelope and Lillian Vernon. “My
First TAGGIES® Book: Sweet Dreams,” “My First TAGGIES® Book:
I Love You,” and “My First TAGGIES® Book: Princess” are
sold at Wal-Mart, Target, Borders, Barnes & Noble and other
mass marketers. Taggies products may also be ordered
online at www.taggies.com and by phone at 1-877-4-TAGGIE.
For more information about TAGGIES,
or to schedule an interview with Julie Dix and Danielle
Ayotte, please contact
Elizabeth Waldman Frazier at WALDMANIA! Public Relations, 415.334.2787 or waldmania@comcast.net
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