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January 4, 2006
TAGGIES™ MOMS ARE WONDER
WOMEN!
DANIELLE AYOTTE AND JULIE DIX NAMED ‘WOMEN
TO WATCH’ IN 2006 WONDER WOMEN
OF TOYS AWARDS
Have you ever noticed how babies are
often more interested in the tag on the blanket than the actual
blanket? Two enterprising moms did, and then created a product
line that babies love.” – ePregnancy Magazine
SPENCER, Mass., – Julie Dix and Danielle
Ayotte, co-founders and co-owners of acclaimed children’s
products manufacturer Taggies, Inc., have been
named 2006 Wonder Women of Toys. The award is
presented by Women in Toys (WIT), a leading industry association,
and Playthings magazine, one of the toy industry's top trade
publications, to honor women who have made outstanding contributions
to the toy industry. Dix and Ayotte, who are recognized
together as ‘Women to Watch,’ will
be honored at a ceremony on February 12, 2006, at the American
International Toy Fair in New York.
Notes Danielle Ayotte, “With Taggies still
in its ‘infant’ stage, we are so proud to be honored
amongst this incredible group of talented and successful women
in the toy industry. Their remarkable achievements are great role
models for us as we continue to focus on growing, both personally
and professionally.”
TAGGIES® came into being six years ago when
new mom and early-childhood educator Julie Dix observed
that her baby was fascinated by the tags on toys and blankets and
derived comfort from rubbing the satin edges of tags. She
then teamed up with fellow mom Danielle Ayotte to
create colorful fleece blankets edged all around with small, satiny
tags. The company’s patented product line has expanded
in the past six years to include soft balls, rattles, infant booties,
plush items, travel toys, crib sets, books (created with Scholastic,
Inc.) and several sizes of blankets, all brightly colored and adorned
with plenty of the small, smooth tags that soothe little ones like
nothing else.
TAGGIES® products are sold at more than 4,000
independent specialty shops in the United States, Canada, England
and Ireland, and through more than a dozen catalogs, including
RedEnvelope and Lillian Vernon. “My First TAGGIES® Book:
Sweet Dreams,” “My First TAGGIES® Book: I Love
You,” and “My First TAGGIES® Book: Princess” are
sold at Wal-Mart, Target, Borders, Barnes & Noble and other
mass marketers. TAGGIES® products may also
be ordered online at www.taggies.com and by phone at 1-877-4-TAGGIE.
For more information about TAGGIES, or to schedule an interview with Julie Dix and Danielle Ayotte, please contact Elizabeth Waldman Frazier at WALDMANIA! Public Relations, 415.334.2787 or waldmania@comcast.net.
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